Hualu Baina jointly produced

Released time:2019-03-01Pageviews:32559

Produced by Huafeng Baina, a member of Infore Group, directed by famous director Li Muge, starring Chen Xingxu, Peng Xiaoyu and Wei Qianxiang, Siqin Gaowa, Luo Jialiang and Yang Gongru special starring, Wang Zhifei special performance, Zhang Dinghan, Jiang Wei, Zheng Xiaoning, Yao Anzhen Wang Chuanyi, Lu Xing, Shao Feng, Yu Bin, Guan Le, Zhao Longhao, Najima, and Eve jointly starred in the costume drama series "East Palace", which is being broadcast exclusively on Youku Video. The play is adapted from the novel of the same name that I think of, and tells the story of the nine princess Xiaofeng, who is the Western State, because of the emotional entanglement between the Taiyuan and Li Taizhen. The emotional progress between Li Chenghao (Chen Xingxu) and Xiao Feng (Peng Xiaoyu) made the "East Palace Girl" look forward to it.

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Win the entire network hot week champion "East Palace girl" into tap water

A few days ago, "East Palace" won the whole network hot week champion, the drama microblog main topic reading has exceeded 1.3 billion, and produced # hope "East Palace" male lord lonely old #, #東宮BGM# (background music), # White-eyed wolf Li Chenghao self-portrait # and many other topics. In addition, “Eastern Palace Girls” has become a spontaneous group of fans. They are active in the barrage and social media, making expression bags such as “Love in Love, Destroy Your Whole Family” and “Glass Slag in Sugar”. Created a new term "words of the drama", spontaneously promoted for the drama. Under the strong pursuit of the "Eastern Palace Girls", "East Palace" twice surpassed the "Soul of the Town" for more than half a year in the week, becoming the champion of the Weibo Chaohua Community Drama Series. 

Young actors are making a fuss

In "East Palace", the ups and downs of the plot caused netizens to discuss topics, and the wonderful performances of several young actors have repeatedly poked the audience. Chen Xingxu, who debuted by Tong Xing, has a very similar image with Li Chengzhen in the original book. He is very good at the emotions and movements of the characters. For the first time, Peng Xiaoyu, who is the only one who has taken the lead, has a playful eye and shows the simple and lovely side of Xiaofeng. Thoroughly. Wang Guan, Cheng Xiaomeng, Chen Yuru, Najima and others also performed brilliantly in "East Palace" and became a major attraction of the drama. Whether it is the loyal and kind-hearted "Iron Blood" generals, or the lively and lovable Princess Yongning and Princess Xixi, or the Adu, who is empathetic, the different characters shine through the vivid interpretation of the actors. While promoting the development of the plot, it also makes the whole story more complete.

It’s not a surprise. Hualu Baina’s strategic transformation focuses on boutique dramas. 

The popularity of "East Palace", in addition to well-made, acting online, is not unrelated to its novel Internet operation thinking. A series of hot words and BGM were sought after, the crew continued to interact with the fans, and even modified the BGM and the plot direction according to the fans' requirements. Such a deep integration of the Internet is rare in the domestic TV drama industry.

Since last year, Hualu Baina has comprehensively upgraded its content strategy and officially blew the horn of marching into the Internet. In the next three to five years, the company's business focus will be closer to the Internet content, from the investment, operations, talent and many other aspects to the Internet, the future will further integrate the Internet elements, launch more boutique drama.